2021 started in lockdown in UK and parts of the world. We adapted and kept capacity low, and the design teams continued to develop new collections and in difficult circumstances gathered information and fabric bases. We also continued to develop collections for our collaboration partners, Signet in Delhi and Miami Bam in Sri Lanka.
Quite a few SS21 orders were dropped, and AW21 development was taken with a luke warm reception, mainly due to the vast amounts of carry-over stock from 2020.
All shops re-opened in July and sales were strong in all sectors.
The teams created SS22 collections, and we set up show rooms in London, Barcelona, Dublin and Leicester. The reaction was amazing, and we have had the busiest start to a Spring Summer season in 21 years of SAN trading. Orders from all clients including fabric and capacity bookings have been brisk.